What Real CEO Mindset Looks Like in 2026
Posted on: January 26, 2026
Let’s be clear upfront: the “CEO mindset” isn’t about hustling harder. It’s not about waking up at 4:45am or spending your weekends tweaking email automations. It’s not about performance hacks or productivity apps or pretending you’re some kind of business robot. It’s about leading smarter. And as we head into 2026, the business owners who’ll […]
Oracle Tree Yearly Wrap-Up 2025
Posted on: December 15, 2025
2025 – a big year, in a little package At Oracle Tree, the last few months of the year are never a wind-down. They’re more like a well-timed sprint to the finish line. And 2025 was no exception. Between Black Friday promos and Christmas campaigns, we’ve been busy. We’ve also been helping clients set themselves […]
Marketing Isn’t Broken. Your Ecosystem Is.
Posted on: November 17, 2025
If you’ve been jumping from strategy to strategy, trying new tactics, and still not seeing results, the problem might not be your marketing. It might be the system that’s meant to hold it all together. Because here’s the thing: most small businesses don’t actually have a marketing system. What they have is a pile of […]
The Role of AI in Values-Led Business
Posted on: November 3, 2025
AI is no longer optional. It’s baked into the tools we use every day, your inbox is prioritised by it, your CRM predicts behaviours with it, and your content scheduler likely uses it to optimise your publishing times. But for a values-led business, how you use AI matters just as much as whether you use […]
Business Systems That Support Real Growth
Posted on: October 27, 2025
When your business starts to grow – more leads, more sales, more deliverables – the natural instinct is to think: we need to hire. But adding people isn’t always the answer. In fact, more people often means more complexity, more communication overhead, and more moving parts to manage, especially if you haven’t yet built the […]
