Do Customer Surveys Still Work?
Posted on: August 2, 2023
Most businesses rely on customer feedback to identify scaling points and match their growth to the needs of their customers. It’s an excellent way to spur growth without slowing down, since you’re expanding your business with ready demand. Businesses, small and large, have relied on surveys to pique the minds of their customers for ages. […]
Short-Tail vs. Long-Tail Keywords
Posted on: July 19, 2023
Small businesses dominate the Australian economy, with around 99.8% of all Australian businesses deemed to be small or medium enterprises. However, only a minority of small businesses achieve success. One of the things you can do to improve your chances is to advertise your products and services to reach a wider customer reach. The keywords […]
5 Emails Every Small Business Should Be Sending
Posted on: July 5, 2023
Email marketing offers an excellent growth platform for small businesses looking to excel in the competitive market. Emails are affordable and delivers measurable results. You’re missing out if you’re yet to implement email marketing strategies in your business. Did you know emails convert three times better than social media? In addition to the high conversions, […]
Using AI Ethically – The Ultimate Guide for Small Businesses
Posted on: June 21, 2023
AI is becoming increasingly pervasive in the business world, particularly among small businesses. With its potential to automate processes, optimise workflows, support decision-making, and improve customer experience, it can be a powerful tool for any business. At the same time, it brings ethical considerations that businesses must consider to ensure they’re using AI responsibly. This […]
Successful Marketing Is Both an Art and a Science
Posted on: June 7, 2023
Art and science go hand in hand when it comes to crafting campaigns that give your customers the creativity they want, while providing the data-driven results your business needs to thrive. Here is an overview of why art and science are both crucial elements of successful marketing campaigns and helpful steps your business can take […]
