Where AI Helps and Where It Hurts
Posted on: February 9, 2026
AI can be incredibly helpful, or quietly harmful, depending on where you use it. From chatbots answering enquiries to CRMs automating follow-ups, AI is now embedded in most marketing systems. But just because something can be automated doesn’t mean it should be. The real question isn’t “how much should we use?”It’s “where does AI actually […]
How to Train AI to Reflect Your Brand Voice
Posted on: January 12, 2026
AI isn’t coming for your job, it’s coming for your time back. But before you let it anywhere near your marketing, teach it how to sound like you. When trained well, AI can amplify your brand voice. When left unsupervised, it can quietly undo it. At Oracle Tree, we believe technology should enhance human creativity, […]
The Role of AI in Values-Led Business
Posted on: November 3, 2025
AI is no longer optional. It’s baked into the tools we use every day, your inbox is prioritised by it, your CRM predicts behaviours with it, and your content scheduler likely uses it to optimise your publishing times. But for a values-led business, how you use AI matters just as much as whether you use […]
Automation in Digital Strategy
Posted on: September 29, 2025
Automation isn’t just about saving time, it’s about protecting your energy for the work that actually matters. As business owners, we often wear too many hats. And while that may be manageable in the early stages, it quickly becomes unsustainable as your business grows. What starts as “just a quick reply” or “I’ll send that […]
AI in Business Isn’t Strategy, It’s Support
Posted on: September 1, 2025
AI is everywhere, but here’s the truth: it’s not a marketing strategy on its own. It’s a tool. A clever one, yes. But it’s meant to support your business, not steer it. And without a strong, values-led strategy behind it, AI can do more harm than good. It can water down your voice, misread your […]
