5 Tips For Increasing Your Social Media Impact
Posted on: February 7, 2020
So, you finally got your business onto social media, did you? You’ve got a Twitter account, a Facebook page, a LinkedIn profile, and you’re ready to go. Maybe you’ve been at it for a little while, though, and you’re noticing something… the numbers just aren’t adding up the way you’d hoped they would. If you’re […]
SEO: 5 keys to being found on Google
Posted on: January 5, 2020
The keys to SEO – What every business owner needs to know about how to be found on Google. SEO or (search engine optimisation) is a pretty complex topic. There are over 200 “ranking signals” that Google uses to decide what to show when people search for something. It can be overwhelming. BUT here are […]
4 Elements Mobile Customers Want from a Checkout Experience
Posted on: November 29, 2019
When it comes to online retail, a successful operation is all about adapting to trends. Platforms, purchasing habits, customer engagement – all of these different elements are evolving rapidly, and being able to cater to these demographics effectively and quickly is crucial. And the better the customer experience is, the more likely they are to […]
Conversion in the Age of Multiple Devices
Posted on: November 1, 2019
We’ve all heard the ancient proverb “Use the right tool for the right job”. In the present day, recent studies have revealed that this proverb is reflected in the manner in which consumers use various devices to search for and make online purchases. StatCounter, a web analytics company, compared the popularity of searches among desktops, […]
Content Marketing is Like The Trojan Horse
Posted on: October 13, 2019
Modern-day consumers are desensitised to advertising. From the sad soundtrack that tugs at your heartstrings to get you to donate money to a good cause… To the pulse-pounding cinematography that turns a car commercial into a miniature action movie… The audience has built up walls to resist these kinds of advertisements. They know that whoever runs […]
