What’s the Real Cost of DIY Marketing?
Posted on: September 8, 2025
DIY marketing is almost a rite of passage for business owners. And in the beginning, it often makes sense. You know your audience. You’re passionate about your message. You’re resourceful. And when budgets are tight and time is flexible, it can be empowering to have your hands on everything, from social media posts to website […]
AI in Business Isn’t Strategy, It’s Support
Posted on: September 1, 2025
AI is everywhere, but here’s the truth: it’s not a marketing strategy on its own. It’s a tool. A clever one, yes. But it’s meant to support your business, not steer it. And without a strong, values-led strategy behind it, AI can do more harm than good. It can water down your voice, misread your […]
Is Your Website Pulling Its Weight?
Posted on: August 18, 2025
Your website should be your hardest-working employee, answering questions, capturing leads, and making the right impression 24/7. But for many business owners, it’s quietly underperforming. It might look fine on the surface. But if you’re not seeing results, no consistent enquiries, no growing database, no real connection with your audience… something’s not quite right. Here […]
What Does ‘Good Marketing’ Actually Look Like?
Posted on: August 11, 2025
Marketing in 2025 doesn’t look like it did five years ago, and that’s a good thing. The old formula of shouting louder, showing up everywhere, and following every trend is burning out small business owners and audiences alike. So what actually works now? The answer isn’t louder. It’s clearer. It’s smarter. And most importantly, it’s […]
How AI Is Quietly Reshaping Everyday Business Operations
Posted on: August 4, 2025
You might think AI means robots, chatbots, or the kind of tech jargon that belongs in a sci-fi film. But for many business owners, AI is already working quietly in the background, streamlining admin, speeding up lead follow-up, and taking care of repetitive tasks you probably hate. This isn’t about replacing your team. It’s about […]
