How to Know If It’s Time to Hire a Marketing Partner
Posted on: September 22, 2025
Hiring a freelancer can be a great way to plug short-term gaps. A landing page that needs writing. Some graphics for a campaign. A newsletter that needs formatting. Quick, focused, and cost-effective. But if your business is growing, or if it’s stuck, you might need more than one-off help. You might need to hire a […]
What’s the Real Cost of DIY Marketing?
Posted on: September 8, 2025
DIY marketing is almost a rite of passage for business owners. And in the beginning, it often makes sense. You know your audience. You’re passionate about your message. You’re resourceful. And when budgets are tight and time is flexible, it can be empowering to have your hands on everything, from social media posts to website […]
AI in Business Isn’t Strategy, It’s Support
Posted on: September 1, 2025
AI is everywhere, but here’s the truth: it’s not a marketing strategy on its own. It’s a tool. A clever one, yes. But it’s meant to support your business, not steer it. And without a strong, values-led strategy behind it, AI can do more harm than good. It can water down your voice, misread your […]
Is Your Website Pulling Its Weight?
Posted on: August 18, 2025
Your website should be your hardest-working employee, answering questions, capturing leads, and making the right impression 24/7. But for many business owners, it’s quietly underperforming. It might look fine on the surface. But if you’re not seeing results, no consistent enquiries, no growing database, no real connection with your audience… something’s not quite right. Here […]
What Does ‘Good Marketing’ Actually Look Like?
Posted on: August 11, 2025
Marketing in 2025 doesn’t look like it did five years ago, and that’s a good thing. The old formula of shouting louder, showing up everywhere, and following every trend is burning out small business owners and audiences alike. So what actually works now? The answer isn’t louder. It’s clearer. It’s smarter. And most importantly, it’s […]
