Where AI Helps and Where It Hurts
Posted on: February 9, 2026
AI can be incredibly helpful, or quietly harmful, depending on where you use it. From chatbots answering enquiries to CRMs automating follow-ups, AI is now embedded in most marketing systems. But just because something can be automated doesn’t mean it should be. The real question isn’t “how much should we use?”It’s “where does AI actually […]
Brand Is More Than a Logo
Posted on: February 2, 2026
A logo is important, but it’s not your brand. Your brand is what people expect from you before they ever speak to you. It’s the feeling they get when they land on your website, read your content, or hear your name mentioned in a conversation. If your logo looks polished but your message feels unclear, […]
What Real CEO Mindset Looks Like in 2026
Posted on: January 26, 2026
Let’s be clear upfront: the “CEO mindset” isn’t about hustling harder. It’s not about waking up at 4:45am or spending your weekends tweaking email automations. It’s not about performance hacks or productivity apps or pretending you’re some kind of business robot. It’s about leading smarter. And as we head into 2026, the business owners who’ll […]
Creating a Marketing Rhythm That Sticks
Posted on: January 19, 2026
Marketing shouldn’t feel like a rollercoaster, three weeks of posting, then silence. The brands that grow are the ones that find their rhythm. A pace that’s consistent, considered, and actually fits the way their business runs. At Oracle Tree, we see it all the time, business owners start the year with the best of intentions, […]
Does Your Funnel Serve Your Strategy?
Posted on: January 5, 2026
Before you spend another dollar on ads or new software, ask this: does your funnel actually serve your strategy, or just make noise? Funnels only work when every part of your marketing ecosystem is connected: your message, your audience, and your offer. Otherwise, you’re just building a complicated way to lose leads. At Oracle Tree, […]
