Oracle Tree Workshop

CLEAR BRAND. BETTER LEADS.
SMARTER AI.

A PRACTICAL WORKSHOP FOR BUSINESS OWNERS WHO WANT CLEARER MESSAGING, BETTER-FIT LEADS AND A MORE USEFUL WAY TO USE AI IN THEIR MARKETING.

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Sound familiar?

If your marketing feels a bit inconsistent, you’re not alone.

Most businesses don’t have a marketing problem.
They have a clarity problem.

The brand hasn’t been properly defined.
The messaging shifts depending on the platform.
AI content sounds generic.
And leads can feel a bit hit and miss.

The business is good. But the way it shows up isn’t as clear as it could be. This workshop fixes that.

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What we’ll cover in the workshop

Over a practical half-day session, we’ll work through both sides of the marketing conversation:

Who you are as a brand

Who your customer really is

Then we turn that into something useful:
Better messaging. Better leads. Better decisions.

This is not a sit-back-and-listen session.
You’ll be doing the work as we go.

We’ll work through:

Your brand archetype and how your business shows up
Your customer persona and what they actually care about
Your customer’s core motivations, fears and drivers
A lead attraction statement you can use right away
A simple lead quality filter for better fit enquiries
How to frame your offer for better in sales conversations
How to use AI prompts properly (so it sounds like you)
How to build a custom GPT trained on your business
How to generate strategic FAQs for search (including AI search) and lead filtering

What you’ll leave with:

By the end of the session, you’ll have:

Clarity on how your business should be showing up
A clearer understand of the customers you want to attract
The one sentence you need for better enquiries
A simple way to filter and convert leads
Your own AI prompt structure
The foundations of a Custom GPT trained on your business
Practical Next Steps to Keep Moving!

Who it’s for:

This workshop is for business owners who:

Have a solid business but feel their marketing could be clearer

Want better-fit leads, not just more noise or time wasters

Are using (or want to use) AI but don’t want generic output

Want practical tools you can actually apply straight away , not surface-level theory

Seven Rivers

“Oracle Tree took the time to understand our organisation, our audience, and our longer-term goals, which really shows in the quality of the work delivered.”

Hardwood Projects

“Oracle Tree are the first marketing company I have worked with that never once tried to upsell or oversell. Instead, they worked within what I could afford and provided a clear forecast of where we are heading and how to get there.”

Cobalt Constructions

“Oracle Tree are not just experts in their field; they’re collaborative partners who make the process seamless and efficient. Together, we’ve achieved remarkable results, and it’s evident that they are as invested in our success as we are.”

CEO, Oracle Tree

About Marama

Marama Carmichael is the Founder and CEO of Oracle Tree, a strategy-first marketing agency that helps established businesses grow with clarity and confidence.

She works closely with business owners to define their positioning, improve lead quality, and build marketing systems that actually support growth.

She’s known for making brand, messaging and marketing strategy practical, grounded and genuinely useful.

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Clear Brand. Better Leads. Smarter AI.

Half-day workshop
Early Bird discount available until Friday 29th May 2026!

DATE

Friday 19th June 2026

TIME

9:15am – 12:30pm
Feel free to stay and chat after!

LOCATION

Burleigh Heads Mowbray Park SLSC Goodwin Terrace & Gold Coast Hwy, Burleigh Heads QLD 4220

AMOUNT

AU 147

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What to bring:
1. Yourself – ready to actively work on your business.
2. Something to take notes (there will also be a workbook but you may want extra paper)
3. Your laptop if you want to dive into AI live in the room and make/ train your own chat bot on the spot!