How to Build an Effective Email Marketing Strategy
Posted on: June 26, 2024
Email marketing has some of the highest return on investment of any marketing strategy, with an estimated $36 for every $1 spent. However, in order to make the most of your email marketing efforts, you must have a clear email marketing strategy in place that will allow you to reach your target market and determine […]
Marketing Strategies for Your Business
Posted on: May 22, 2024
With over 2.4 million small businesses in Australia, SMBs make up about 98% of all nationwide. These enterprises contribute significantly to driving the Australian economy. National Small Business Month recognises the role that small businesses play in creating jobs and driving innovation. And with this increased attention, small businesses can take advantage and make their businesses […]
Engagement and Storytelling Through Ethical Testimonials
Posted on: May 15, 2024
There are few marketing tools more powerful than storytelling through testimonials. People want to know about the experiences of others, and respond best when those experiences are told in the form of a story. Testimonials give an opportunity for previous clients to share their personal journey with your brand and product, telling a full story […]
The Power of Brand Storytelling
Posted on: March 27, 2024
Do you think of Michael Jordan when you buy a new pair of Nikes? Do you watch Shark Tank, connect with a product’s story, and try it out? These are just a couple of examples of how a brand’s story influences what we buy and consumerism as a whole. Now more than ever, consumers crave […]
Why Eco-Friendly Practices Matter
Posted on: March 13, 2024
If you manage or own a small business in Australia, failing to implement sustainable strategies can be one of the biggest mistakes you can make now. Why? According to a new study from Mastercard; Over 80% of Australian consumers say they’re actively striving to reduce their carbon footprint, 48% warn that they’d avoid shopping at […]
