How to Know If It’s Time to Hire a Marketing Partner
Posted on: September 22, 2025
Hiring a freelancer can be a great way to plug short-term gaps. A landing page that needs writing. Some graphics for a campaign. A newsletter that needs formatting. Quick, focused, and cost-effective. But if your business is growing, or if it’s stuck, you might need more than one-off help. You might need to hire a […]
When to Step Back So the Business Can Step Up
Posted on: September 15, 2025
Letting go is one of the hardest things a founder can do. But often, the biggest thing standing in the way of your business’s next stage of growth… is you. Knowing when to step back, and how to do it with confidence, is a critical part of becoming the leader your business actually needs. And […]
What’s the Real Cost of DIY Marketing?
Posted on: September 8, 2025
DIY marketing is almost a rite of passage for business owners. And in the beginning, it often makes sense. You know your audience. You’re passionate about your message. You’re resourceful. And when budgets are tight and time is flexible, it can be empowering to have your hands on everything, from social media posts to website […]
AI in Business Isn’t Strategy, It’s Support
Posted on: September 1, 2025
AI is everywhere, but here’s the truth: it’s not a marketing strategy on its own. It’s a tool. A clever one, yes. But it’s meant to support your business, not steer it. And without a strong, values-led strategy behind it, AI can do more harm than good. It can water down your voice, misread your […]
Being brilliant at what you do doesn’t make you CEO-ready.
Posted on: August 25, 2025
It’s a hard truth, but an important one: being amazing at your craft doesn’t automatically make you ready to lead a business. I say that with a lot of love, and a lot of lived experience. When I first started Oracle Tree, it was just me and a designer building sites for small businesses in […]
