PAID ADVERTISING SERVICES

There’s no single price tag, because social and Google advertising platforms run on live auctions. The size of your audience, the quality of your creative, and the competition in your niche all influence what you’ll pay per click or per thousand impressions.

As a starting guide, most growth-minded brands invest 10–20% of monthly revenue into paid media. We match that budget to realistic targets and scale only when results justify it. For many of our clients, that translates to A$1500–A$5000 in ad spend each month, plus our flat A$500 management fee for weekly optimisation and reporting.

Creative production (whether you supply it or ask us to handle it) sits outside that figure. We’ll model several spend levels during your Strategy Call so you can see the likely reach, leads, and return before you commit.

Google Search works on a bidding system, so costs vary by keyword, intent, and industry. Highly competitive phrases like “emergency plumber Brisbane” can push A$15–A$30 per click, while longer-tail or local terms may sit under A$3. Display and YouTube placements are usually cheaper per click but focus more on awareness than instant conversions.

You have 3 options for ad creative and copy creation:

1. Supply all ready-to-run creative directly to us
2. Collaborate with us in a done-with-you approach
3. Our team will create all of your ad content for you from scratch 

Whichever path you choose, we provide clear specs and best practice guidelines for ad creative design. If you’d like us to take care of ad creative, just ask!

Your $500/month covers bid adjustments, audience refinement, A/B testing, budget pacing, and a monthly performance report with clear next steps. It does not include new creative production

 We specialise in 3 core paid advertising formats:

• Awareness ads to build familiarity and reach new audiences.
• Traffic ads to send qualified visitors to your site or landing page.

Lead-generation ads to capture contact details directly on-platform or via forms.

Expect actionable data within 4 weeks. Many accounts will hit their optimisation stride around the 90-day mark, while some take longer. We set and adjust milestone KPIs regularly so you know exactly what progress should look like.

Ad performance naturally varies. Some will hit the mark immediately, while others need more time or optimisation. That’s not a failure – it’s part of finding what works. We are constantly analysing audience data, creative fatigue, and funnel bottlenecks, so we can adjust and scale. We’ll keep you updated at every point, so you’ll always know how your campaigns are performing.

B2B services often thrive on LinkedIn and Google Search, while consumer brands lean into Meta and TikTok. During strategy, we match platform strengths to your buyer’s journey and budget.

You’ll receive a monthly report detailing spend, clicks, leads, sales, ROAS, and lifetime value. We translate these numbers into plain-language recommendations, and use them to drive the coming month’s strategy.

Search clicks can cost more but usually convert faster due to high intent. Social clicks are often less expensive but require nurturing. The lowest overall acquisition cost often comes from a balanced mix – an approach we’ll outline based on your goals.

Still curious? Book a free strategy call and let’s discuss your specific numbers.