Mary and Scott Wood have dedicated over a decade to shaping Adventure Works WA into a cornerstone of outdoor education in Western Australia. Their passion for youth development has helped countless students build resilience and confidence through immersive outdoor programs that challenge them to connect with themselves, others, and nature. In 2024, they expanded their vision with Into Adulthood Online, a digital initiative designed to bring the same life-changing lessons to schools across the nation.
However, as the business grew, Adventure Works faced several challenges. Their branding didn’t clearly differentiate between their in-person camps and online offerings, their website was outdated, and their marketing efforts needed a fresh approach to reflect their innovative vision. Adventure Works turned to Oracle Tree to refine their brand, revamp their digital presence, and create a roadmap for scalable growth.